The Gary Janzen / Janzen Brands Heritage
For nearly five decades, his teams have been entrusted with telling some of the Valley’s most important brand stories. The credit, he insists, belongs to the clients—those bold enough to communicate with honesty, depth, and even a touch of humor.
His journey began close to home, at a time when true brand storytelling was rare. Early assignments with the region’s marquee names—starting with Guarantee Savings & Loan in the late ’70s and ’80s—set a high bar for what a Valley brand could aspire to be.
Throughout the ’90s, 2000s, and into the COVID era, that standard was carried forward with category leaders such as Saint Agnes Medical Center, Community Medical Centers, Wilson Homes, Wathen Castanos, Mercedes-Benz of Fresno, and Fresno State—building brands that moved audiences and rallied internal teams.
That same commitment continues to drive him today. In the past five years, his work has earned multiple Emmys—a testament to the enduring power of great storytelling, even in a digital-first world with increasingly discerning audiences.
A Glimpse Of Gary's Work:
Recent Emmy-recognized campaigns
- Central California Blood Center — “Amazing” → Celebrating everyday heroes to inspire life-saving action.
- West Hills Community College District — “Within Reach” → Opening doors to possibilities for learners across the Valley.
- Inspire Health Medical Group — “Inspiration is Everywhere” → Human stories that strengthen physician pride and community trust.
A Full Circle With Solar Negotiators
His association with Solar Negotiators began approximately six years ago, when he was invited to evolve the brand to reflect its deep-rooted advocacy for customers’ lifetime energy independence. Today, he is privileged to pick up where he left off, contributing meaningfully to the organization at a time when energy efficiency is top of mind for every consumer.
At the heart of his work is a simple belief: the truth, well told. It’s why these campaigns resonate with the audiences his clients need to reach—and why they inspire internal teams to deliver on the promises their brands make every day.
